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Marketing & Advertising
Articles in Marketing & Advertising
Metrica Insights (Week 1, part 1) – The beginning... a very good place to start
Hello and welcome to the Metrica Insights series.  The data fuelling these posts is a long running study of the UK PR industry’s measureme...

When Two Worlds Collide: Social Media Marketing & SEO
Last week, I wrote an

Are Reporters and Bloggers Guilty Of Using Weapons of Statistical Destruction?
As a blogger and an ex-newspaper reporter I have an axe to grind with many of my peers. Please avoid the temptation to distort reality by quoting statistics and data out of context, no matter how linkbait worthy the intended…...

Plantronics Headset vs Logitech Headset
A couple of weeks ago I ordered a new Logitech Headset from Amazon, and Erica commented that she was using a Wireless USB Plantronics Headset that she really liked. I decided to order it as well, and compare the two headsets......

Internet Marketing Inspiration from Gary Vaynerchuk


Seven Things to Consider Prior to Launching Your Business Blog
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Dragon Naturally Speaking Review by Daniel Cutts – Creating Web Content By Voice
A guest post and Dragon Naturally Speaking review by Danny Cuts on writing web content by voice......

Guilt, Shame: Hot Naming Trends You Simply Can't Pass Up
The Wall Street Journal has a great piece up today about guilt and shame and how they figure into the s...

New Web Design Training Course
A new web design training course was released this week titled The Complete Guide to Website Building. This release comes on the heels of an in-depth study they did last year to find out exactly what type of web design training, online marketing and ebiz ...

New Media Study Shows Increasing Consumer Empowerment
The 2009 Cone Consumer New Media Study, results of which were released on October 20, shows the continuing growth of consumer empowerment.Cone, a strategy and communications agency that specialize...

Brand Naming Grotesque and Painful


When Twitter Trumps E-mail
Macworld breaks down when it's better to use Twitter over email: When avoiding junk-mail filters is a priority When ...

5 Ways Sales People Can Use Twitter
We can - and do - go on and o...

Apple's Mighty Mouse Product Naming Gives Way to Fantastic Magic Mouse


The Power of Owned and Earned Media
The power of social media going forward is in integrated programs, not stand-alone, "earned" media programs. It doesn't take a rocket scientist to understand that complimentary media - social (the new "earned" media), owned media (a brand's web presence) ...

We Are Idiots!



Normally, I do not discuss drugs on any of my blogs. However, this advertisement for legalizing and taxing marijuana to support the tax base makes sense to me.

More on Mobile Marketing
MediaPost Publications The Seven Myths Of Mobile Advertising 07/10/2009 - Marketing Daily Commentary with Krish Arvapally:The myths that surr...

Free Mobile Webinar from MoFuse
Want to know more about how to use and improve your mobile website? Register for a free 45-minute webinar from MoFuse. Discover multiple-page mobile sites and moblogs that use dynamic content. Learn how others are using MoFuse to support their business.

Get the Backlink You Wanted
This is a repost from June 2008 (Backlink as you Like It). I have lots of people searching and commenting on the old message, so I thought I would update it. Blogger is no...

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